Pulp is an independent bookstore and cafe located in Montreal. Owners and booksellers Alex and Daphneé were looking for an identity that paid homage to pulpy novels of the 70s but with a contemporary flair. I designed a bold wordmark that was inspired by vintage typography and developed a brand system that was fun, quirky and flexible.
I’ve been posting a new design every day since 2018! Explore the project on instagram.
(C) Marta Ryczko 2024