Mailchimp Book Fair
The Mailchimp Book Fair is like the Scholastic Book Fair but for adults. Once a year Mailchimp invites a local Atlanta book store to set up shop in their office headquarters and employees can browse and buy cool lit, just like when they were kids. I worked on creating a fun and quirky brand using custom-illustrated characters affectionately nicknamed the “Book Bois”.
Client: Intuit Mailchimp
Creative Direction & Design: Marta Ryczko
Art Direction: Kristie Feltner & Trey Wadsworth
Producer: Sam Vaughn & Ashley Wilson
Photos: Jamie Cooper & Zemoria Mathis
Stooodio Dooodle
I’ve been posting a new design every day since 2018! Explore the project on instagram.
(C) Marta Ryczko 2024
