Mailchimp Creative Cards

For Mailchimp's 2024 design off-site, the team was looking to produce a set of prompt cards to inspire and ignite the creative team. I was brought on to design and illustrate 40 images for each creative prompt. I took on a hands-on approach, utilizing hand-lettering, collage, scanbed experiments, doodles, torn pages and scribbles.

Client: Intuit Mailchimp

Creative Direction: Jeremy Jones, Christian Widlic, Trey Wadsworth

Copy: Austin L. Ray. Laura Adams

Art Direction & Design: Marta Ryczko

The format of the creative prompts references a Pantone swatchbook, a tool that most designers are painfully aware of!

The illustrations have a unified colour palette, with Mailchimp's signature brand yellow. The back of the cards becomes a flipbook with a wink animation.