Good Form

Good Form is a Toronto-based creative studio with a special focus on motion design. They were looking for a brand identity refresh that would be a little weird, versatile, playful, and vibrant while still allowing their hyper-visual work to shine through. I worked with them to develop an ownable wordmark and a modular design system that allows them to create infinite images that give a glimpse into their creative point of view.

Client: Good Form

Creative Direction: Dylan Carquez, Marta Ryczko

Design: Marta Ryczko

Animation & 3D: Good Form

Website Development: Jenna Maaskant

The visual language system for Good Form is based on a pixel grid that allows the studio to be able to build a world of infinite shapes and images. These graphics are used as framing devices, icons and even as the base foundations for 3D imagery.

Once the visual language system was solidfied, Good Form was able to start designing and creating compelling experimental imagery via 3D renders and animation.