Lot 40 was looking to create a 2-day brand activation that focused on breathing new life into old styles, crafts and traditions. The event took place at The Great Hall in Toronto and featured local artists, musicians and bartenders. All event branding and signage were designed around the idea of tradition with a twist.
I’ve been posting a new design every day since 2018! Explore the project on instagram.
(C) Marta Ryczko 2024